South Africa: Sasol launches new rewards programme
During its launch period, customers will be awarded 30 points for every litre of fuel purchased at participating Sasol Retail Convenience Centres.
Sasol has announced the launch of its new customer rewards programme by the name of Sasol Rewards, which will offer instant points to customers and South African motorists at large. The company wants to reward its loyal customers with an opportunity to save on fuel purchases and enjoy other benefits by signing up to its rewards programme.
With a Sasol Rewards membership, customers will earn points from fuel purchases that can be easily redeemed against fuel and in-store purchases at any of the participating Sasol Retail Convenience Centres.
“Our Sasol Rewards offering is just the beginning as we are also also working towards delivering modernised stores, further leveraging our strategic Retail Convenience Centres supply partnerships to improve our in-store offerings and we are ambitiously planning on expanding our Retail Convenience Centres to serve more customers in high growth areas,” said Palesa Mokaba, Vice President of Marketing for Sasol’s Energy Business.
According to Mokaba, the company aims to excite its customers with a personalised experience as well as new and differentiated offers, including digital offerings, that will increase convenience and generate savings for customers.
As part of the launch period (14 April - 30 June 2022), customers will be awarded 30 points (30 cents) for every litre of fuel purchased at a participating Sasol Retail Convenience Centres. In order to qualify for these benefit customers will be able to register in less than three minutes. Membership is completely free, and customers can start earning their points instantly.
