ADNOC Distribution revamps Oasis c-stores with a gourmet focus
New premium ‘On-the-Gourmet’ concept brings elevated food and beverage experiences to support ADNOC’s non-fuel retail business.
ADNOC Distribution, has launched a complete reimagining of its Oasis convenience store brand with the introduction of a premium ‘On-the-Gourmet’ concept. This initiative aims to deliver higher-quality food, beverage options and redefine the on-the-go retail experience across the company’s network.
With 379 locations across the United Arab Emirates (UAE) and additional sites in Egypt and Saudi Arabia, the new ‘On-the-Gourmet’ concept is at the heart of ADNOC Distribution’s transformation. The expanded menu includes new barista coffee blends, ceremonial-grade matcha, protein shakes, and a range of fresh wraps, salads, and gourmet sandwiches.
“We are refining what we do best — delivering quality, variety, and accessibility — while staying true to our Emirati identity,” said Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution.
“This refreshed identity reflects a renewed promise to create welcoming spaces for the moments that connect people.”
The brand also champions local entrepreneurship by highlighting UAE-made products and locally sourced ingredients. This relaunch aligns with the company’s broader 2024–2028 growth strategy, which targets a 50% increase in non-fuel transactions and aims to position ADNOC service stations as leading convenience destinations.
The move builds on strong momentum in ADNOC’s non-fuel retail business, which saw a 15% increase in gross profit and a 21% rise in convenience store profit in the first half of 2025.
