MobilityPlaza

Media Kit 2026

The global platform for mobility and convenience

Chosen by those shaping the future of the industry.
MobilityPlaza.com
Contents

Where to look first.

Jump straight to what matters most for your decision — or scroll through the whole kit, page by page.

01
Packages

Five ways to fill your wallet.

View packages →
02
KPIs & Numbers

What 100 credits deliver on average.

See the numbers →
03
Written Formats

Advertorials, Thought Leadership, Case Studies & Spotlight Advertorials.

Explore formats →
04
Amplification

Newsletters, Spotlight editions and the 2026 calendar.

See amplification →
05
Supplier Directory

Free and Premium profiles — where buyers and AI look first.

View the directory →
06
Rate Card

Full price list for everything in this kit.

See rates →
MobilityPlaza
MEDIA KIT 202602
Our Story

The industry's meeting point.

For 28 years, we've been covering fueling, charging, foodservice, mobility, and convenience for the people who run and supply this industry — first as PetrolPlaza, and as MobilityPlaza since our 2024 relaunch.

The mobility and convenience industry is a small, tightly connected world. MobilityPlaza is where that community gathers: 20,500+ newsletter subscribers, most of them people with a hand in what their company buys next. Being seen here isn't advertising. It's being part of the conversation.

MobilityPlaza is published by com-a-tec, which is also the organizer of , the leading trade fair for service stations in Europe, and one of the reasons our team stays this close to the industry.

Formerly
→
Since 2024
MobilityPlaza
MEDIA KIT 202603
Why presence matters

Be seen here. Get remembered everywhere.

2026 Global B2B Pulse Survey
10

touchpoints B2B buyers use on average before choosing a supplier. MobilityPlaza alone covers several of them: the publication itself, email newsletters, LinkedIn, and podcasts — all in one place.

Why famous brands still advertise
$5B+

Ask why Coca-Cola still spends over $5 billion a year on advertising, and the answer is simple: so that the moment you're thirsty, it's the first name you think of.

In a market this small, the suppliers who stay visible are the ones buyers call first.

A presence on MobilityPlaza works on the same logic: every banner, every article, every mention adds up to a standing place among the touchpoints this industry already trusts.

Sources: McKinsey & Company, "The surprising economics of B2B growth," 2026 Global B2B Pulse Survey · The Coca-Cola Company, 2024 Annual Report.

MobilityPlaza
MEDIA KIT 202604
The platform

One platform, eight formats

New for 2026 Full website in English + Spanish Mobile-optimized advertising — in English + Spanish too Improved AI-crawler access
MobilityPlaza
News
Latest updates from around the world. Daily.
Insights
Case studies, research and thought leadership. AI’s favorite.
Industry calendar
All industry events worldwide, in one place.
Newsletters
Tuesday round-up, Friday Headlines, quarterly Spotlights.
Events
Coverage, reports, interviews, conferences.
Social media
Organic, non-paid content on LinkedIn.
Directory
Easy and free access to all suppliers, no matter where.
Video & Podcast
Talks on Mobility, interviews, and webinars.
MobilityPlaza
MEDIA KIT 202605

Trusted by the industry. Cited by AI.

The same independence and depth that makes this network trustworthy to decision-makers is why AI systems like ChatGPT, Claude, and Gemini treat MobilityPlaza as a source — citing our content when the industry asks.

That trend keeps compounding: each new model update sends more of those users straight through to the original source.

Seen twice: by the people who decide, and the tools that support them.
Who has payment solutions for service stations?
AI

MobilityPlaza is structured so AI crawlers and agents find our content, trust it, and cite it as a source.

MobilityPlaza
MEDIA KIT 202606
The MobilityPlaza community

Not just an audience. The industry itself.

A global community of decision-makers representing every segment of the market. Active for nearly three decades.

45,000+
Monthly sessions
20,500+
Newsletter subscribers
2,500
Articles published a year
28
Years covering the industry
Australia & Oceania 3%
Africa 7%
Asia & Middle East 25%
North & South America 29%
Geo­graphy
36% Europe
Not specified 2%
Others 5%
Staff 8%
Executive 37%
Job function
48% Manager
Not specified 6%
Not involved 35%
Procure­ment
59% Involved
MobilityPlaza
MEDIA KIT 202607
The platform — Ambassador program

The industry doesn’t just read MobilityPlaza. It represents it.

Each year, the MobilityPlaza Ambassador program names senior industry figures to lead the conversation — contributing opinion articles, podcast episodes and expert commentary across the platform. The 2026 ambassadors were announced at the MobilityPlaza International Reception at UNITI expo in Stuttgart.

Jörg M. Heilingbrunner — Mobility Ambassador 2026
Mobility Ambassador 2026
Jörg M. Heilingbrunner
CEO, Scheidt & Bachmann Energy Retail Solutions
“It’s both an honour and a responsibility.”
Alex Sanchez — Technology Ambassador 2026
Technology Ambassador 2026
Alex Sanchez
Lead Business IT Infrastructure Expert, Q8
“Technology is not just a tool here; it is central to how our industry will navigate and shape its future.”
From our Ambassadors

Independent op-eds by Jörg M. Heilingbrunner and Alex Sanchez.

↗Op-ed: Balancing legacy systems and innovation ↗Invisible by design: The real competitive edge in energy retail
MobilityPlaza
MEDIA KIT 202608
How it works

A partnership, from day one.

Here's exactly how it works — from your first credit to your first quarterly review.

1
Fill your wallet

Choose a package and get instant access to your MobilityPlaza credit wallet — spend it across the whole catalog, your way.

2
Get your media plan

We put it together for you — but every piece is yours to choose. Your plan, shaped entirely around what you want to achieve, running for a full year.

3
Quarterly check-ins

Every quarter: a look back, a look ahead, and a detailed performance review. You get a partner, not just a platform.

This isn't a media buy you set and forget.

From the first conversation to every quarterly review, MobilityPlaza works alongside you — as a partner in how you're seen, not just a platform you book.

MobilityPlaza
MEDIA KIT 202609
Packages

Five ways to fill your wallet.

Every package fills your MobilityPlaza wallet with credits valid for a full year. The bigger the package, the more bonus credits come with it.

IGNITE
€ 4,000
Just €333/mo
50 credits
+10 bonus credits (20% off top-ups)
✓Advertorials
✓Premium Supplier Profile
✓Random website banners
Not included
Spotlight editions, Pop-up banner, Topic Sponsor, Talks on Mobility, On-Location Coverage
Plan adjustable.
BOOST
€ 7,500
Just €625/mo
100 credits
+25 bonus credits (25% off top-ups)
Everything in IGNITE, plus:
✓Case Studies
✓Premium banners
✓Weekly newsletter banners
✓Spotlight editions
Not included
Pop-up banner, Topic Sponsor, Talks on Mobility, On-Location Coverage
Quarterly check-in. Plan adjustable.
GROWMost popular
€ 11,500
Just €958/mo
160 credits
+45 bonus credits (28% off top-ups)
Everything in BOOST, plus:
✓Thought Leadership
✓Editorial Interviews
✓Video event productions
✓Pop-up banner
Not included
Topic Sponsor, Talks on Mobility, On-Location Coverage
Quarterly check-in. Plan adjustable.
LEAD
€ 20,000
Just €1,667/mo
300 credits
+100 bonus credits (33% off top-ups)
Everything in GROW, plus:
✓Topic Sponsor (6 months)
✓Talks on Mobility podcasts
✓On-Location Coverage
Not included
Sponsored Research
Quarterly check-in. Plan adjustable.
DOMINATE
€ 30,000
Just €2,500/mo
500 credits
+200 bonus credits (40% off top-ups)
Every service on the platform, incl. Sponsored Research.
Nothing excluded
Full access to everything in this kit.
Quarterly check-in. Plan adjustable.
Start where you are. Grow as you need. Already have a package? Add services anytime at your own package's discount.
Copywriting is available at every level — and included free, on request, with LEAD and DOMINATE.
Anything can also be booked à la carte at list price. Exceptions: Spotlight editions (BOOST+), Pop-up banner (GROW+), Topic Sponsor & Talks on Mobility (LEAD+), On-Location Coverage (LEAD+), Sponsored Research (DOMINATE only). Billed annually; monthly figures shown for comparison.
MobilityPlaza
MEDIA KIT 202610
KPIs & numbers

What we track. What you get.

Views & clicks per format
Every banner, newsletter slot, and advertorial is tracked individually.
Quarterly reviews
We sit with you to analyze and plan every quarter.
Top-performer breakdown
Which formats and placements are working best for you.
Editorial performance
Article views and reach for every advertorial you publish.
What 100 credits deliver on average
Depending on services booked.
1.5 to 2M
impressions / year
~2,600
clicks / year
Real reach. Real buyers.
Every click above comes from someone in this industry — not generic web traffic.
MobilityPlaza
MEDIA KIT 202611
Your wallet, explained
1 credit = €100 value. Always.
Credit wallet
1c = €100
MP MEMBER
⇄Every product has a price in credits — multiply by 100 for the euro value.
◷Credits buy visibility on the platform: a banner-week, an article, a profile-year.
12Credits are valid 12 months from purchase.
↻Package clients who renew roll over up to 25% of their wallet.
+Need more? Top-ups get your own package's discount, anytime.
=Credits are never sold below face value — package savings come as bonus credits, free on top.
Buy a package, fill up your wallet, spend it freely across everything in this kit.
MobilityPlaza
MEDIA KIT 202612
Articles & features

Four written formats

Go live here
Advertorial

Your product news, launches and milestones in our News section. Live for 3 weeks — stays online forever if you have a premium supplier profile. Clearly structured to be cited.

Recommended length: 700 words
7 credits
Thought Leadership

Long-form, non-promotional article. Gain profile by sharing your expertise with the industry. Lives in the Insights section — where AI tools go for expertise. Articles shared on LinkedIn.

Recommended length: 900 words
9 credits
Case Study

A real implementation with real numbers — also suitable for marketing your products. The single most citable format we publish, in the Insights section.

Recommended length: 800 words
10 credits
Spotlight Advertorial

Your feature inside a themed Spotlight edition — the highest-attention environment we run, tied to the year’s big topics.

Recommended length: 700 words
10 credits
Included in every piece
✓Images and video embedded — no upgrade fees
✓Articles can include up to 3 images and/or videos (landscape format)
✓Do-follow links to your site (standard on all content)
✓Contact form and full company details
✓AI-crawler indexing by default
✓Related content and your Supplier Directory entry linked
See how your article would look on MobilityPlaza
MobilityPlaza
MEDIA KIT 202613
Interviews & podcasts

Where senior voices go

Editorial Interview

A written Q&A with your expert, produced by our editorial team and placed on the homepage.

Q&A with Stefan Kunter (ELAFLEX) — Editorial Interview on MobilityPlaza.com
20 credits
Talks on Mobility — One-on-One

An exclusive podcast episode focusing on your company, your technology, and your view of the market. Published on the platform, the newsletter and every major podcast app.

30 credits
Talks on Mobility — Roundtable

Sit down with a retailer, expert or association as well as our moderator for a multi-party discussion that positions you inside the industry conversation, not next to it.

40 credits
Sponsored Research

Branded, long-form research / report built with our editorial team. The deepest content on the platform and exactly what AI engines cite when the industry asks hard questions.

Explore opportunities here
MobilityPlaza
MEDIA KIT 202614
Video Reports

Be part of the story

We cover industry events with our own team, shooting and editing everything in-house. You can be part of that coverage at three different levels.

Tell us where you’d like us to be
Event Report Sponsorship
Your brand associated with our independent video coverage of the event.
20 credits
Exhibitor Report
Our content, our footage, our edit — shaped around your story. Max 3 per event.
35 credits
Exhibitor Report + Content Input
The full Exhibitor Report plus raw footage, editing input and republishing rights.
45 credits
On-Location Coverage

We travel for launches, flagship locations, anniversaries, milestones, and more. A multi-format production planned with you.

Custom, upon request — exclusive to LEAD and DOMINATE packages.
Explore opportunities here
UNITI expo 2026 — General Review video still
UNITI expo 2026 — General Review WATCH ↗
Inside Denmark’s convenience revolution — video still
Inside Denmark’s convenience revolution WATCH ↗
MobilityPlaza
MEDIA KIT 202615
We are your stage

Let the industry say it for you.

When MobilityPlaza covers you, that coverage is independent proof you can use everywhere. We'll help you put it to work, wherever it fits.

✉
Email signature

Link to your feature, embed the article image, or simply mention it — however it fits your signature.

in
LinkedIn

Share or repost your coverage with your own network.

▤
Sales decks

A credible, independent mention that speaks louder than self-promotion.

Your website

Mention or link to your feature wherever it fits on your site.

New Email
To: procurement@prospect-company.com
Subject: Proposal — next steps
Hi team, thanks again for your time today — attached is our proposal. Happy to walk through it whenever suits you.
Best regards,
[Your Name]
[Your Title], [Your Company]
[your@email.com]  ·  [+00 000 000 000]
"[Company] named industry leader" — as featured in MobilityPlaza →
Need the right wording, a shareable graphic, or help picking the best format?
Just ask. We're glad to help you put your coverage to work, wherever it fits best.
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MEDIA KIT 202616
Amplification — website banners

Be seen alongside the content they trust.

Run them alongside your content to keep your brand in view every week.

Premium

The slot is exclusively yours for the booked weeks — full control, no shared exposure.

Random

The slot rotates fairly through a shared pool — lower cost, no exact position guaranteed.

All banners run on mobile too. No extra booking, no extra cost — and 30% more visibility across your industry.
Format Premium credits/wk Random credits/wk
1Top banner
980 × 90
62
2Rectangle ad
500 × 430
62
–Middle banner
460 × 90
—1
3Slide banner (portal slider)
120 × 60
—0.5
4Pop-up — homepage, exclusive
600 × 420
18—

Booking is flexible: start any week, run as long as you like. Banners may link to any destination — your site, a landing page, your MobilityPlaza content. Banners can also run in Spanish, served to readers browsing the site in Spanish.

Live placement demo — News pageHover a format in the table
MobilityPlaza News page with numbered banner placements
1
2
2
3
4
× MobilityPlaza Your campaign here 600 × 420
Middle banner — to scale · appears on article and content pages.
MobilityPlaza
MEDIA KIT 202617
Amplification — newsletters & Spotlight

Two newsletters reaching the industry globally. Every week.

Tuesday round-up
Top banner 728 × 908 credits
Rectangle ad 500 × 4308 credits
Middle banner 460 × 904 credits
Friday Headlines Newsletter
Headlines Newsletter Banner — per position 728 × 90 · top / mid / bottom8 credits

Three positions per edition, priced equally because they perform equally.

Every banner position is also available in the Spanish newsletter editions, reaching Spanish-speaking subscribers in the same placement.

Spotlight Newsletter — themed editions — formerly our Special newsletters.
Limited slots

Each Spotlight edition is built around one industry-relevant topic with a limited number of positions: three exclusive banner positions and the Spotlight Features inside.

Spotlight Newsletter Banner — per position 728 × 90 · 3 positions19 credits
Spotlight Advertorial10 credits

Three positions per edition, priced equally because they perform equally.

2026 calendar — six editions
Here's what's still open.
February The Future of Transactions Published ↗
April Inside the Multi-Energy Race Published ↗
May – June UNITI expo Preview UNITI expo 2026 Review Published ↗
September The Food Revolution Published ↗
December Connected Customer Open for booking
Spotlight editions are exclusive to BOOST packages and above. The 2027 calendar is announced in Q4.
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MEDIA KIT 202618
Supplier Directory

The industry's supplier directory

Buyers search, AI reads, your Premium Profile is recommended.

Basic listing
Free
✓Company description
✓Address and phone
✓Category listing
✓Searchable in the directory
Premium profile
4.5 credits/ year
Everything in Basic, plus:
✓Top of your category list.
✓Logo and website link (do-follow).
✓Full contact details plus inquiry form — leads come to you.
✓Links to your social media.
✓Included in 2 newsletters per year.
✓Your latest MobilityPlaza content linked on the profile.
Create your profile in under five minutes Renews annually.
MobilityPlaza
MEDIA KIT 202619
Industry Events — for organizers

The industry’s event calendar.

All industry events worldwide, in one place. Listing is free — promotion is where we come in.

Product What you get Credits
Calendar ListingPermanent entry, one do-follow link to your event site. All industry events welcome.free
1Featured Event ListingFeatured placement, logo, homepage Events widget, newsletter highlight, 3 do-follow links. Book any number of weeks before the event.1 / week
Featured Event NewsOur editorial team writes and publishes your event story. Minimum 6 weeks before event start.5
LinkedIn Event PostMobilityPlaza’s LinkedIn announces your event. Single post.3
2Rectangle Calendar ad500 × 430 static banner on the Industry Events calendar page. Exclusive slot.4 / week
Event Promo PackageSaves 10 credits16 weeks Featured Event Listing + Featured Event News + LinkedIn Event Post + 4 weeks Rectangle Calendar ad.30
Live placement demo — Events pageHover a format in the table
MobilityPlaza Industry Events calendar with numbered placements
1
2
2
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Amplification — LinkedIn

The pieces we share travel to the industry’s feed: articles, interviews, event coverage and podcast episodes.

Shared organically, to a following built entirely on industry relevance. No paid services nor content.

6,000+
Followers
Thought Leadership articles are shared to the feed (page 13).
Event coverage counts too. The LinkedIn Event Post is one of the Industry Events formats, and we regularly share our event coverage pieces (page 20).
in Follow MobilityPlaza on LinkedIn ↗
MobilityPlaza
MEDIA KIT 202621
Specs & delivery

Formats & sizes

Format Size (px)
Top banner — desktop980 × 90
Top banner — mobile580 × 150
Newsletter banners — Tuesday Top · Headlines · Spotlight728 × 90
Rectangle ad (same size on desktop and mobile)500 × 430
Middle banner (website & Tuesday newsletter)460 × 90
Slide banner120 × 60
Pop-up600 × 420
✓Website banners: static or animated (JPG, PNG, GIF, HTML5). Newsletter banners: static only (JPG, PNG).
✓Artwork in English and Spanish — the Spanish version reaches readers on the Spanish site and newsletters.
✓A second, lighter version may be supplied for mobile.
✓Video content: supplied as YouTube or Vimeo links.
✓Banners may link to any destination.
✓Artwork service available upon request — quoted individually.
Delivery

Artwork is due in final form by Friday morning before the booking week. Late or non-conforming materials are rescheduled to the next available slot at MobilityPlaza’s discretion.

Upload artwork files
To scale
Top banner — desktop · 980 × 90
Newsletter banners — Tuesday Top · Headlines · Spotlight · 728 × 90
Top banner — mobile · 580 × 150
Rectangle ad · 500 × 430
Pop-up · 600 × 420
Middle banner (website & Tuesday newsletter) · 460 × 90
Slide banner · 120 × 60
MobilityPlaza
MEDIA KIT 202622
Rate card

The full catalog

1 credit = €100. Always.
Content (credits)
Advertorial7
Thought Leadership9
Case Study10
Spotlight Advertorial10
Editorial Interview20
Sponsored Research50+
Talks on Mobility — One-on-One30
Talks on Mobility — Roundtable40
Event Report Sponsorship20
Exhibitor Report35
Exhibitor Report + Content Input45
On-Location Coveragecustom · LEAD & DOMINATE only
Topic Sponsor (6 months)25
Copywriting (per piece)3
Website banners (credits per week)
FormatPremiumRandom
Top banner62
Rectangle ad62
Middle banner—1
Slide banner—0.5
Pop-up (homepage)18—
Newsletters & Spotlight (credits per insertion)
Tuesday — Top banner8
Tuesday — Rectangle ad8
Tuesday — Middle banner4
Headlines Newsletter Banner (3 positions)8
Spotlight Newsletter Banner (3 positions)19
Spotlight Advertorial10
Directory & Events (credits)
Supplier Profile — Basicfree
Supplier Profile — Premium (1 yr)4.5
Event Calendar Listingfree
Featured Event Listing1 / wk
Featured Event News5
LinkedIn Event Post3
Rectangle Calendar ad4 / wk
Event Promo Package30
Reading the card

All rates in credits — 1 credit = €100, always. Numbers match the ad server exactly.

MobilityPlaza
MEDIA KIT 202623

Build your presence on MobilityPlaza.

Our partnership starts here.
You can also reach out to us at team@mobilityplaza.org
MobilityPlaza
MEDIA KIT 202624