ARKO relaunches fas REWARDS app
Updated mobile experience puts savings, rewards and fuel discounts at the center of customer engagement.
ARKO Corp. has released a redesigned fas REWARDS mobile app, expanding the company’s digital loyalty capabilities across its nationwide convenience store network. The new app streamlines how customers earn and redeem rewards while giving ARKO a more flexible platform to support long‑term engagement strategies.
The updated app introduces a more intuitive interface that highlights personalized offers, rewards balances and fuel savings. Built to scale across ARKO’s multi‑brand footprint, it enables customers to redeem fas BUCKS and fuel discounts more easily, while providing the company with a centralized system that supports future enhancements.
“The launch of our new fas REWARDS app represents a major step in how we’re continuing to innovate for our customers,” said Arie Kotler, Chairman, President and CEO of ARKO Corp. “This new app strengthens fas REWARDS® as a key driver of engagement, savings and everyday value.”
The app now features in‑app–exclusive promotions and gamified elements, including 16 digital games that allow members to win redeemable offers. Users can also view live fuel prices at every ARKO location and see their personalized member price based on earned rewards. Additional updates include streamlined enrollment, mobile payment functionality and geo‑fenced offers for food, alcohol and tobacco.
Developed on Rovertown’s mobile platform, the new fas REWARDS app gives ARKO a scalable foundation to introduce new features and adapt to evolving customer expectations.
