Astron Energy signs new 10-year agreement with FreshStop
Both companies have been cooperating since 2009 and will now continue their partnership across a network of 800 service stations.
Astron Energy has signed a 10-year partnership extension agreement with one of South Africa’s leading forecourt retail brands, FreshStop.
The deal sees the retailer, which operates a network of over 800 service stations nationwide, continuing its 15-year journey with the convenience brand, part of the Food Lover’s Market group of companies. Currently, over 330 fueling locations feature a FreshStop.
FreshStop is one of South Africa’s leading forecourt retail brands, bringing 24-hour shopping convenience to forecourts.
“This signifies the trust and value we place in the FreshStop offering and also speaks to Astron Energy’s long-term commitment to investing in our network and the future of the country. In Astron Energy and FreshStop we have two proudly South African brands looking to deliver exceptional service and rewarding experiences for consumers,” said Thabiet Booley, CEO of Astron Energy.
Astron Energy, which operates the Caltex network under license from Chevron, launched its new brand in late 2021 and rebranded the first of its over 800 sites in August 2022.
