Café Amazon to expand social enterprise model across Asia Pacific
PPT Oil and Retail Business’ coffee chain has developed an inclusive growth strategy via Café Amazon for Chance.
Café Amazon, the flagship coffee chain of Thailand's leading oil and retail operator PTT Oil and Retail Business (OR), continues to push its successful social enterprise model for inclusive growth.
Through the "Café Amazon for Chance" project, the company aims to promote social equality and supports underprivileged groups, including the elderly, people with hearing impairment, people with learning difficulties, military veterans and their family members, by offering them barista jobs at Café Amazon. The project also provides training for these groups of people on essential working skills required at the café.
Launched in 2018, the project follows OR's goals of growing a sustainable business. As the largest coffee franchise network in Southeast Asia and the world's 6th largest coffee chain by number of outlets with over 4,300 outlets across 11 markets in Asia selling 357 million cups of beverages in 2022, Café Amazon has a sizable business platform to promote an inclusive growth model.
"Café Amazon for Chance project is a social enterprise model that has achieve remarkable success in promoting opportunities for individuals who are less privileged. The initiative has served as a real-world example of how businesses can make a positive impact on the society by implementing equal employment practices to ensure that every individual is being treated equally and fairly," said Racha U-thaichan, Senior Executive Vice President, Global Business, at OR.
OR set goal to implement Café Amazon for Chance project in 500 operational branches of the coffee house chain across Asia Pacific markets by 2027. As of May 2023, there are 122 Café Amazon for Chance branches in Thailand, and one in Cambodia. Two more Café Amazon for Chance branches will be launched in Cambodia by end of the year.
