EG America relaunches SmartRewards program
This revamped initiative aims to redefine customer engagement through a more personalized and dynamic experience.
EG America has unveiled the relaunch of its SmartRewards loyalty program, a revamped initiative that aims to redefine customer engagement through a more personalized and dynamic experience for shoppers.
The retailer has partnered with PAR Technology, leveraging its PAR Retail platform to power the next-generation loyalty program. This technology enables the company to deliver high-impact, personalized promotions, allowing the program to adapt to customer preferences in real time.
“SmartRewards is more than a program—it’s our way of saying, ‘We see you. We value you.’ Thanks to our partnership with PAR, we’re excited to create deeper connections and unforgettable experiences for every guest,” said John Carey, President & CEO of EG America.
In addition to discounts, the program offers membership tiers, exclusive sweepstakes, early access to product launches, and other engaging features that aim to build deeper customer relationships.
The introduction of the enhanced SmartRewards program is part of the company’s broader strategy to innovate through technology. Through these investments, EG America projects a 275% increase in customer engagement this year.
