EG America rolls out retail media network
New digital platform enhances brand engagement across 1,500 convenience stores nationwide.
EG America has officially launched its Retail Media Network capabilities in partnership with Axonet, following its November 2024 announcement to join the Axonet network.
As of March, the company is actively running digital campaigns with brand partners, offering new ways to connect with shoppers and optimize marketing spend. Powered by Axonet’s platform, the new RMN enables consumer packaged goods (CPG) brands to reach customers at key moments along the shopping journey—from offsite digital ads to in-store activations via digital signage and the SmartRewards loyalty program.
“Combining Axonet’s cutting-edge tech with our store network and loyal SmartRewards members creates a game-changing platform for brands. The innovation we’re delivering together is already paying off,” said Whitney Johnson, SVP of Marketing at EG America.
The company’s expansion into retail media marks a major step in connecting brands with today’s on-the-go consumers. With 1,500 locations and 18,000 employees, EG America operates well-known c-store brands such as Cumberland Farms, Kwik Shop, Tom Thumb, and Turkey Hill.
