ENOC opens new JAFZA station to expand UAE network
New location strengthens the company’s retail footprint up to 207 sites and supports rising energy demand in Dubai’s key logistics zone.
ENOC Group has opened a new service station in Jebel Ali Free Zone (JAFZA), bringing its nationwide network to 207 locations. The expansion reinforces the company’s long‑term strategy to enhance retail capabilities while supporting the growing energy needs of Dubai’s industrial and logistics sectors.
The 5,833 m² site features two service areas: one serving mainland traffic and another dedicated to businesses operating within the free zone. Both areas provide the full range of ENOC fuel grades catering to commercial fleets, logistics operators and individual motorists.
Hussain Sultan Lootah, CEO of ENOC Group, said the new location reflects the company’s commitment to investing where demand is strongest. “JAFZA represents a critical economic zone for the UAE, home to over 11,000 companies across logistics, manufacturing, and trade. This station reflects our strategic approach to network expansion, investing where demand is strongest and providing maximum benefit and convenience to businesses and commuters," said Lootah.
This new addition follows a year in which the company has emphasized innovation and customer‑centric transformation across its retail network. During ReFuel Forum MENA 2026, Retail Managing Director Zaid Alqufaidi highlighted how advanced technologies, AI and shifting customer expectations are reshaping mobility in the region, setting the stage for more integrated, data‑driven retail experiences.
Alqufaidi also noted that ENOC is “moving to the next generation” of customer understanding by blending fuel and non‑fuel services with enhanced loyalty, smart‑forecourt systems and proactive service models.
