ENOC to boost lubricant sales through e-commerce partnership
EPCCO Lubricants range of products will be available now on the digital marketplace noon.com, as the group strengthens its presence on e-commerce platforms following the COVID-19 outbreak.
EPCCO Lubricants, member of ENOC Group, has partnered with noon.com, the region’s homegrown digital marketplace, to offer customers its range of Caltex and ENOC automotive and industrial lubricants products, all available now on noon.
The partnership with noon builds on EPPCO Lubricants’ strategy to utilise e-commerce platforms to help meet customers’ demands, expand product availability, and enhance accessibility and reach for its growing pool of customers, according to a company’s press release.
“Strengthening our presence on e-commerce platforms is now a strategic imperative more so after the COVID-19 outbreak. According to studies, nearly three out of four UAE consumers shop more online, more than they did before the outbreak of the pandemic. We saw this as an opportunity to diversify our channels to better reach our customers,” said Saif Humaid Al Falasi, Group CEO, ENOC, and EPPCO Lubricants board chairman.
EPPCO Lubricant’s current portfolio of products includes 31 SKUs of diesel and petrol engine oils and anti-free/coolants in 4 litre and 1 litre packs, in addition to injector fluids and ancillaries such as gear oil, transmission fluid and brake and clutch fluids.
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