EverWash strengthens executive team with leadership appointments
Company brings on CFO, promotes senior leaders as part of organizational growth.
Car wash membership platform EverWash has announced several changes to its executive leadership team as part of its ongoing organizational development and operational scaling efforts.
Jim Lutz has joined the company as Chief Financial Officer (CFO) in a full-time capacity. Lutz, who began working with EverWash in late 2024 as a part-time advisor, brings experience from previous roles at GeoBlue, Qlik, and IBM. He will now oversee the company’s financial planning and strategy as it continues to expand its national footprint.
In a parallel move, Chris Villella has been promoted to Chief Commercial Officer (CCO), following his tenure as Vice President of Business Development. Villella, who joined the company in 2022, will now lead EverWash’s sales, marketing, and account management functions, with a focus on aligning commercial efforts under a unified strategic direction.
Longtime team member Max Pulcini has been appointed Vice President of Marketing. With EverWash since 2017, Pulcini will continue to lead communications and lead generation initiatives after previously serving as Senior Director of Marketing & Communications.
“These leadership updates reflect our commitment to building a strong, focused team to support EverWash’s continued momentum,” said Scott Caplan, CEO and Founder of EverWash. “Jim, Chris, and Max have each played critical roles in our success, and I’m confident they’ll help us drive even greater value for our partners, members, and employees moving forward.”
EverWash currently supports over 1,000 car wash locations across the U.S., offering technology, marketing, and operational services designed to help operators grow recurring revenue through membership models.
