Gulf eyes Latin American expansion
The brand closed 2023 as the second highest growing brand in Argentina and aims to continue its growth across Brazil and Chile.
With only 5 years operating in Argentina, Gulf continues to grow its activity across the country and now seeks to continue its expansion in other Latin American territories.
According to data from the country's Energy Secretariat, the brand operated by Delta Patagonia is positioned as the second fastest growing in 2023 along with YPF. Following this growth, Gulf plans to launch a marketing plan to continue strengthening the brand's positioning.
In addition to initiatives such as promotions, advertising campaigns, exhibiting at industry events, etc., the company seeks to enhance its regional expansion.
"The year 2023 was one of intense work alongside the service station network, where we unified our proposal focused on the customer. It is very good to be able to close the year with results that reflect the efforts of our entire team and the stations," said Federico Garzino, Commercial Manager of DeltaPatagonia.
In recent years, the brand has also managed to reach countries such as Chile and Brazil, which have already opened more than 10 stations . Gulf's plan is to have approximately 600 stations operating in both countries alongside Argentina.
