HEM adds digital coupons to fuel and convenience app
New feature gives customers access to discounts on shop items, food services and car washes, complementing fuel price comparison and mobile payments.
HEM has expanded its mobile app with a new coupon feature that allows customers to access discounts on convenience store products, bistro items and car washes directly through their smartphones. The update adds another service to the retailer's digital platform, which already includes fuel price comparison, a fuel price guarantee and mobile payment capabilities.
Developed by Deutsche Tamoil, the app now combines four functions in a single platform aimed at simplifying the customer experience across its service station network in Germany. A key feature of the platform is its fuel price comparison tool, which covers approximately 15,000 stations nationwide. Users can compare fuel prices across different brands and locate the most competitive option in their area.
The newly introduced coupon section enables customers to activate offers within the app and redeem them by presenting a barcode at checkout. Discounts are available across selected retail products, food and beverage offerings, and vehicle wash services.
The platform also includes HEM's fuel price guarantee. Under the program, if another station within a five-kilometer radius offers a lower price for Super E5, Super E10 or diesel fuel, that price is automatically matched at participating HEM stations when using the app.
HEM operates more than 400 service stations in Germany and is part of Deutsche Tamoil, a subsidiary of the Netherlands-based Oilinvest Group.
