Kroger, Instacart launch 'virtual convenience store'
Kroger is the first grocery retailer to directly provide a national convenience delivery solution through their app and Instacart's new "Convenience Hub".
The Kroger Co., America's largest grocery retailer, and Instacart, the leading online grocery platform in North America, have launched Kroger Delivery Now – a new service powered by a virtual convenience store.
Customers can expect fresh groceries and household essentials from Kroger in as fast as 30 minutes. Kroger Delivery Now redefines convenience by being the only delivery service in America that doesn't require customers to make a trade-off on selection, quality, price, or speed, according to the company.
“Operationally, this service reaches up to 50 million households and it's an expansion of our thriving e-commerce model that demonstrates strategic interplay among our assets, expansive store network, supply chain, and dedicated fulfillment centers and fleet,” said Rodney McMullen, Kroger's chairman and CEO.
"Last year, Kroger achieved more than $10 billion in e-commerce sales, and we're committed to doubling both our digital sales and profitability rate by the end of 2023 and expect Kroger Delivery Now will help us reach that target," continued McMullen.
Convenience continues to be one of the most popular categories on Instacart, with orders up more than 150% since May 2021. Demand for rapid delivery also continues to grow, with nearly 20% of customers selecting Priority Delivery at checkout today.
With the launch of Kroger Delivery Now, Instacart is also unveiling the Convenience Hub on the Instacart Marketplace, a new product experience that streamlines convenience shopping for customers.
