Love's announces $1 billion upgrade plan for network
The retailer aims to update 200 locations by 2028 as part of its Strategic Remodel Initiative, investing between $2 million and $7 million per site.
Love’s Travel Stops has launched its Strategic Remodel Initiative, a $1 billion investment programme aimed at updating 200 locations over the next five years. The company seeks to invest between $2 million and $7 million per location.
All stores will remain open during the remodel process, with each travel center to have a more modern look and open concept when completed. Locations will be equipped with open-kitchen concepts, multiple restaurant options and updated Love’s Truck Care and Speedco locations. In addition, dog parks will be added to locations without existing ones, where space allows.
Love’s initiative identifies which locations will be updated based on foot traffic,sales and store age. Stations being completed soon as a part of the initiative include El Paso, Texas, and Columbia, Tennessee.
“Investing in existing locations is another way Love’s prioritizes creating a first-class experience for customers. Being strategic with how we update existing locations – and keeping them open during the process – strengthens Love’s commitment to getting customers back on the road quickly,” said Randy Swain, Director of Construction and Remodels for Love’s.
As part of this initiative, the firm will also update three locations this year via teardown and reconstruction. The sites will be closed during the process and be reopened with an expanded footprint and new look and feel. Recent rebuilds included travel stops in Oklahoma City and Gary, Indiana, which reopened in February after being complete rebuilds.
In addition to Love’s Strategic Remodel Initiative, the company plans to open 25 new locations in 2023. The firm will invest over $1 billion in new and remodeled locations in 2023 adding amenities and services to maintain its commitment to safe,clean and well-maintained locations.
