ORLEN inaugurates ten new self-service stations in Slovakia
The company has completed a series of rebrandings of previously acquired stations as part of its strategy to operate over 90 retail locations in the country.
The ORLEN Group has opened ten new service stations in Slovakia and has joined the five largest fuel retailers operating in the market. The new self-service stations have added up a total retail network of 36 locations, with more openings to follow and reach its goal of inaugurating 90 stations to join the top three brands in the country.
The total size of the Group’s retail network in foreign markets is now close to 1,100 stations. One of the objectives of the ORLEN2030 strategy is to bring up the share of foreign stations within the Group’s network from 37% to 45%.
“In line with the Group’s strategy, we keep strengthening our foothold in foreign markets. We effectively draw on our experience gained through international expansion to rapidly grow our Slovak chain. In just three years, we have managed to build a strong and recognisable brand. We are aware of the market’s huge potential and, importantly, we also have a strong wholesale presence there, complementing our value chain,” said Daniel Obajtek, CEO of PKN ORLEN.
The new locations have opened following the rebranding of ten out of a total 25 stations acquired by the company from a local chain. The rebranding of all stations in the portfolio is due for completion by the end of 2022.
The ORLEN Group has been present in Slovakia since 2019, when it opened its first service station in the country. By the end of 2022 the chain will grow to 50 sites, with additional 41 stations to be acquired from MOL as one of the remedies implemented following its merger with LOTOS.
