Phoenix strengthens thrust for digital with online flash sale
The Filipino fuel retailer has partnered with Limitless, an app-based loyalty program.
Phoenix Petroleum continues to push its digital platform by offering discounted fuel vouchers through Limitless, an app-based loyalty program.
“As our brand further evolves, we have also innovated the way we offer our products and conduct our promos. Incorporating e-commerce into our business has been pivotal, especially this year when safety has been of prime concern,” said Phoenix President Henry Albert Fadullon.
“Exclusive to Limitless members, an online sale gave customers the chance to avail of discounted vouchers, which have no expiry, and can be used at participating Phoenix retail stations upon refueling. Over P1 million worth of Phoenix fuel vouchers were sold during the flash sale, which is estimated to have attracted over 2,200 new Limitless members in the course of two days.
“Unlike other fuel discounts offered in the past, the Limitless flash sale eliminated the need to queue at stations, making the process easier. For further convenience and safety, those who were able to take advantage of the sale only need to show the vouchers on their Limitless app when they gas up so the transactions are contactless,” said Celina Matias, Phoenix Vice President for Integrated Marketing and Strategies.
Since the start of community quarantine measures caused by the COVID-19 pandemic, Phoenix introduced several digital-based initiatives to sustain business operations. These include the implementation of cashless payment at its fuel stations, the introduction of its fuel delivery service for SMEs, and the launch of online ordering and delivery services for its LPG business.
