Rompetrol debuts integrated concept in Romania
The first stations are part of a 12 forecourt package scheduled to open throughout the A1 highway during 2023.
The Kazakh-Romanian Energy Investment Fund (KREIF) and Rompetrol Downstream opened the first four integrated service centers on the A1 highway.
The four stations inaugurated are part of a 12 service centers package that the Fund will open on the highway, with a total investment estimated at over $40 million. The investment effort for the first four integrated centers amounted to $14 million.
The new sites are equipped with an interior space three times bigger than an average Rompetrol gas station and each includes a shop, restaurant, playground for children, dedicated spaces for mothers with children and facilities for people with disabilities.
“This is a premiere for Romania, a brand-new concept, developed for the new gas stations on the highways, which ensures clients’ access to a variety of products and services, to generous spaces for rest, relaxation or having meals with the loved ones, and spaces for local and regional producers. There are also fast electric charging stations, and the partnership concluded with the KFC chain of restaurants,” said Catalin Dumitru, Retail and Marketing Director at KMG International.
The new concept ensures as well a natural development of the “hei” brand, by turning it into an umbrella brand for three distinctive service lines: hei&gourmet for the assisted service for the restaurant hot meals, hei&go for the shop products and hei&coffee for coffee, pastry and sandwiches.
