Scene+ expands to 1,400 Canadian stations nationwide
Loyalty program adds fuel rewards, enabling Shell members to earn and redeem across everyday purchases.
Scene+ has expanded its loyalty program across Shell Canada’s network, allowing members to earn and redeem rewards at more than 1,400 stations nationwide. The rollout integrates fuel purchases into the program’s broader ecosystem, which already spans groceries, dining, entertainment and financial services.
The move brings one of the country’s most frequent consumer expenses into the Scene+ platform, offering its more than 15 million members additional opportunities to accumulate and use points during routine activities. Customers can also benefit from combined offers with Scotiabank and Tangerine payment cards, alongside Shell Go+ incentives and fuel savings at participating locations.
The expansion follows a regional launch in Alberta earlier in 2026, where the program tested customer demand and introduced fuel discounts linked to card usage. Insights from that pilot informed the nationwide rollout, which aims to integrate rewards more closely into everyday spending habits.
Tracey Pearce, President of Scene+, said: “With Shell, we are bringing rewards into one of Canada’s most frequent spending categories, making every stop an opportunity to unlock more value.”
Shell Canada noted the integration enhances convenience by allowing customers to combine fueling with reward accumulation and redemption in a single visit. The company emphasized the practical application of loyalty benefits across daily routines.
