Subway unveils new global restaurant design
Fresh Forward 2.0 is designed to further enhance the guest experience, improve convenience and help drive franchisee profitability.
Subway is introducing "Fresh Forward 2.0," the next iteration of its global restaurant image rolling out globally in 2025.
Since the launch of the initial Fresh Forward design in 2017, over 20,000 restaurants worldwide have remodeled or built new locations in the brand's modern image. Fresh Forward 2.0, builds on that foundation, with added brand personality and vibrant décor elements.
The new layout is designed to further enhance the guest experience, improve convenience and help drive franchisee profitability.
"Each restaurant design has represented a significant milestone for Subway, leading us to where we are today. Fresh Forward 2.0 stands out as a design with the potential to make the greatest impact on our guests and franchisees as it brings our marketing, culinary and digital efforts to the forefront," said Mike Kehoe, Global Chief Development Officer of Subway.
Fresh Forward 2.0 has been tested across all regions, receiving positive feedback from guests, franchisees and their team members.
In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of the company's digital transformation journey. Early adopters will showcase the new design in countries such as the U.S., UK, Germany, France, Saudi Arabia, Panama and Australia.
