Tamoil Netherlands boosts fuel sales with app based loyalty push
The promotion delivered not only a rapid increase in volume but also sharper customer activation.
Tamoil Netherlands has reported a surge of more than one million litres in additional fuel sales within a single month after launching a targeted, app‑based loyalty campaign powered by the MoveYou platform.
The November 2025 campaign offered drivers a 7‑cent‑per‑litre discount, redeemable directly at the pump via Tamoil’s white‑label mobile app. According to the company, the promotion delivered not only a rapid increase in volume but also sharper customer activation, higher return‑visit frequency and stronger app engagement.
The campaign’s impact was driven by combining a streamlined mobile user experience with a unified platform that connects payments, fueling and loyalty functions. By running the offer through owned digital channels, Tamoil was able to deploy quickly and monitor customer behaviour and transactions in real time.
More than one million litres of incremental sales, increased numbers of returning customers and valuable data insights to refine future promotions were the initial results. “The strength was in the simplicity for customers, speed of execution and direct measurability,” Tamoil Netherlands said. “It allowed us to create significant impact in a short time.”
The initiative underscores a wider shift in the fuel retail sector, where growth is increasingly tied to digital control rather than volume alone.
