Trig’s Markets enhances loyalty program with integrated fuel rewards
Regional Wisconsin grocer launches a new digital platform that connects grocery purchases, fuel savings and personalized promotions across its store network.
Trig’s Markets has launched a new loyalty and fuel rewards platform designed to create a more connected shopping experience across its grocery stores and fuel stations in Northern Wisconsin.
Developed in partnership with RSA America, the platform combines loyalty rewards, fuel discounts and digital promotions into a single system. The rollout covers Trig’s five-store network in Rhinelander, Minocqua, Manitowish Waters, Eagle River and Tomahawk, strengthening the retailer’s ability to engage customers both in-store and at the pump.
The new platform includes a mobile app, in-store kiosks, digital coupons and a loyalty program that allows customers to earn and redeem points on both grocery and fuel purchases. According to the company, the integrated approach is intended to provide shoppers with additional savings opportunities while simplifying reward redemption.
Fuel rewards play a central role in the initiative, reflecting the importance of the retailer’s fuel operations as part of its broader customer value proposition. Four of Trig’s locations include fuel stations, enabling the company to link convenience and grocery purchases within a unified rewards ecosystem.
The launch aligns with Trig’s broader strategy of reinforcing its position as a community-focused independent grocer while expanding digital capabilities.
