USA: Casey’s loyalty program grows to over 5 million members
Since launch in early 2020, Casey’s Rewards enables the leading retailer’s evolution to personalized marketing.
In early May, convenience retailer Casey’s surpassed 5 million members enrolled in its loyalty program, Casey’s Rewards.
In just over two years since launching, the program provides millions of Casey’s guests across 16 states the ability to earn points on everyday purchases and redeem them for Casey’s Cash, fuel discounts, or a donation to a local school of their choice.
“Casey’s Rewards is driving meaningful value for our guests and is a key piece to the strategic plan our company has been executing on the past two years. The number of guests who have joined our program demonstrates that if you’re shopping at Casey’s, you should be earning points with Casey’s Rewards – and we are thrilled with our guests’ response,” said Darren Rebelez, CEO and President, Casey’s.
The loyalty program is uniquely delivered through Casey’s top-rated mobile app. In addition to earning points, guests can take advantage of program benefits like special offers and bonus points, as well as getting a free large pizza after purchasing ten.
“Our members are highly engaged – about half of our members shop using Rewards in our stores every month – providing us with information and feedback that enables us to further personalize their experience. We are leveraging our marketing technology capabilities to ensure we make every interaction with our guests as relevant as possible,” said Art Sebastian Vice President, Digital Experiences, Casey’s.
Casey’s is a Fortune 500 company operating over 2,400 convenience stores. The company has grown to become the third-largest convenience store retailer and the fifth-largest pizza chain in the United States.
