USA: Mountain Express Oil to transform stores with interactive technology
The retailer has partnered with VSBLTY and Wireless Guardian to install new security and signage technology funded by the store in 2,800 of its locations.
Mountain Express Oil has signed a new partnership to upgrade security and revenue opportunities at its stores and truck stores across 19 states. The retailer has partnered with VSBLTY Groupe Technologies Corp. and Wireless Guardian to install security technology funded by a Store as a Medium (SaaM) program.
The program allows retailers to offset the cost to update their security systems using new revenue raised from brand-generated media advertising on cooler doors and screens throughout their stores. Mountain Express Oil locations will now enhance the guest experience with interactive brand messaging triggered by proximity and demographics.
“Adding Store as a Medium to our business model reflects our historic policy of providing the best possible in-store experience for our customers, who will benefit from personalised messages and money-saving offers. In addition, the model enables us to further enhance our store security program and commitment to the highest level of guest safety,” said Lamar Frady, CEO of Mountain Express Oil.
The program will provide a new revenue stream for Mountain Express Oil stores from advertising dollars raised from marketing to customers based on their mobile data. Locations will also gain increased traffic and higher sales generated by customised customer messages and brand incentives.
