USA: Tom Thumb sites switch to Cumberland Farms brand
Leading convenience store retailer EG Group to invest $50 million to rebrand Tom Thumb locations over two years.
EG Group rebrand its Tom Thumb store locations to the Cumberland Farms brand starting in May 2022. The $50 million project will span two years and include 113 Tom Thumb locations and new locations across Florida and Alabama. The rebranded locations will position the stores to lead the company in organic organizational growth.
"We decided to move forward with this brand conversion after conducting extensive research that projected the tremendous growth opportunity to expand the Cumberland Farms brand. In addition to updating and refreshing all of the stores with the Cumberland Farms design, layout and equipment, we plan to bring expanded food service offerings, including a new Fried Chicken concept, to Guests in these communities,” said George Fournier, President of EG America.
The decision to convert Tom Thumb stores to the Cumberland Farms banner is the latest move for EG America to optimize its locations while, at the same time, continuing to grow through new store builds and acquisitions.
EG America, a subsidiary of EG Group, operates over 1,700 locations across ten brands throughout the USA, including Cumberland Farms, Certified Oil, Fastrac Café, KwikShop and Minit Mart.
Newly rebranded locations will feature Cumberland Farms' latest design, equipment, and food menu – featuring a wide variety of hot grab-and-go food options as well as its premium Farmhouse Blend coffee. SmartPay Rewards app users will continue to enjoy savings of 10 cents per gallon of fuel every day.
