Vivo Energy moves to acquire TotalEnergies Jordan in regional expansion push

The deal includes a network of roughly 180 service stations as well as the company’s fuels and lubricants business in Jordan.

© Vivo Energy

Vivo Energy has signed a share purchase agreement to acquire TotalEnergies Marketing Jordan, a move that would give the Africa-focused fuel retailer its first foothold in the Middle East. The deal, which remains subject to regulatory approval, includes a network of roughly 180 service stations as well as the company’s fuels and lubricants business in Jordan.

The acquisition marks a significant geographic leap for Vivo Energy, which currently runs around 4,000 service stations across 28 African markets under brands including Engen and Shell. Expanding into Jordan would extend the company’s downstream footprint beyond the continent for the first time, at a time when fuel retailers are navigating shifting energy demand and tightening margins.

Stan Mittelman, Vivo Energy’s chief executive, said the agreement represented “an exciting new step” and highlighted Jordan’s “strong and stable fundamentals”. He added that the company plans to bring its Engen retail brand and additional technical expertise to the market if the deal closes, while working with the existing workforce.

Industry analysts note that Jordan’s fuel retail sector has seen limited new entrants in recent years, making the acquisition one of the more notable changes to the competitive landscape.