2026 European Female Leaders in Convenience Awards announced

Six women recognized for advancing leadership, innovation, and growth across Europe’s convenience retail and mobility sectors by PDI Technologies and The Retail Marketeers.

The Retail Marketeers today announced the 2026 recipients of the European Female Leaders in Convenience Awards, an awards program presented by PDI Technologies for the second consecutive year. The awards honor six exceptional women whose leadership, innovation, and strategic vision are shaping the future of European convenience retail and mobility.

The recipients were selected by a Nomination Committee and Judging Panel chaired by Christian Warning, Owner and Managing Director of The Retail Marketeers, and Dawn Desai, EVP & GM, International at PDI Technologies.

“Women have long played a critical role in advancing our industry, and these awards are about ensuring that their leadership and impact are fully recognized,” said Warning.

The 2026 European Female Leaders in Convenience Awards recipients are:

  • Agnieszka Bobrukiewicz, member of the ORLEN Unipetrol Group’s Board of Directors, responsible for retail in the Czech Republic, Hungary, Slovakia, and Austria, and Executive Director for the ORLEN Group’s non-fuel segment
  • Alicia Cruzado Lopez, Senior Manager, Franchise Development and New Business, Repsol
  • Louise Eckford, Head of Transformation, Property & Programmes for Channels & Hospitality, Marks and Spencer
  • Judy Glover, Head of European Merchandising, Circle K Europe
  • Zsuzsa Hordai, Head of Strategic Projects, SPAR International
  • Anna Wallenberg, CEO, Reitan Convenience Sweden

The winners represent a diverse cross‑section of Europe’s leading convenience and mobility organizations, each making a measurable impact across markets, formats, and customer experiences at a time of significant industry transformation.

“These honorees demonstrate what modern leadership looks like as they combine strategic insight, operational excellence, and a deep commitment to their teams and customers. We are proud to support a program that recognizes and elevates women who are playing a part in shaping the future of convenience and mobility retail across Europe,” said Desai.

The awards ceremony will take place during The Retail Marketeers Convenience Leaders Convention in Hamburg, Germany on November 11, 2026.

Check our video report of the 2025 winners