PDI Technologies, The Retail Marketeers to recognize female c-store leaders

Two-year sponsorship begins in 2025 with inaugural awards honoring outstanding female leaders from across Europe.

On the occasion of International Women’s Day, The Retail Marketeers and PDI Technologies have announced the inaugural European Female Leaders in Convenience Awards. Designed to honor outstanding female leaders from across Europe, these newly established awards will debut in 2025 to recognize excellence in leadership, innovation, and business growth.

The ceremony will take place on December 3, 2025, as part of The Retail Marketeers Convenience Leaders Convention in Hamburg, Germany, the annual industry gathering for global leaders in the fuel retail sector.

“These awards reflect our core values at PDI Technologies. Our global culture fosters diversity and inclusion, and it values courage, curiosity, and collaboration to create an environment that empowers everyone in the industry,” explained Dawn Desai, SVP & GM, Enterprise Solutions, at PDI Technologies.

“Together with PDI Technologies, we want to recognize female thought leaders in our still predominantly male-dominated industry and encourage companies to support female talent and promote them into top leadership positions, as PDI Technologies exemplifies,” added Christian Warning, owner of The Retail Marketeers GmbH.

In this inaugural year, the honorees will be carefully selected by a panel of industry experts. Additional details will be available in the coming months as the program evolves.