GSTV and iSpot join forces to measure video ad impact at the pump
Partnership aims to quantify incremental reach and business outcomes for advertisers.
GSTV, a national video network delivering content and advertising for fuel retailers, has announced a new partnership with cross-platform TV measurement company iSpot.
Through the agreement, GSTV will integrate iSpot’s measurement solutions to evaluate the additional audience reach it provides beyond traditional linear and connected TV campaigns. This includes the ability to measure key metrics such as incremental reach, foot traffic, and sales impact across its network of over 29,000 locations in the U.S.
“Advertisers have long seen the value of reaching consumers while they’re on the move. With iSpot’s independent measurement, we can now better demonstrate how GSTV extends the reach and effectiveness of broader video campaigns,” said Eric Z. Sherman, Executive Vice President of Insights and Analytics at GSTV.
Alex Freed, Vice President of Partnerships at iSpot, noted that the move represents a step forward in standardizing measurement for DOOH advertising. “This level of transparency is crucial for brands to understand consumer engagement close to the point of sale,” explained Freed.
The companies say the partnership will enable advertisers to compare GSTV’s audience reach and performance more easily alongside other media channels, supporting more informed media planning and investment decisions.
