ENOC and Amazon partner to redefine retail experiences in the UAE

New collaboration blends ENOC’s retail network with Amazon’s technology to enhance convenience, sustainability, and delivery speed.

© Hamdi Bendali - stock.adobe.com

ENOC Group has announced a strategic collaboration with Amazon UAE aimed at transforming retail experiences and accelerating innovation across the country. The partnership combines the retailer’s footprint with Amazon’s advanced technology, including rapid delivery systems and Just Walk Out checkout-free shopping.

The collaboration will see Amazon leverage ENOC’s nationwide presence to enhance last-mile logistics by repurposing ENOC’s neighborhood sites as micro-fulfilment hubs. This initiative is expected to reduce delivery times, cut traffic congestion, and lower carbon emissions, aligning with the UAE’s sustainable urban development goals.

“This collaboration with Amazon allows us to bring world-class technology to our customers in the UAE,” said Hussain Sultan Lootah, Acting CEO of ENOC Group. “ It not only enhances convenience and efficiency but reshapes the way customers shop while solidifying our role in shaping the future of UAE’s retail industry.”

As part of the agreement, Amazon will also explore integrating Just Walk Out technology at selected ZOOM convenience stores, enabling shoppers to make purchases without stopping at checkout counters, offering a faster and more seamless shopping experience.

Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa, and Turkey, added: “We are proud to join forces with ENOC, a household name and pioneer in the UAE. This collaboration reflects our shared vision to make digital retail innovation even more convenient, whether customers are on the go or shopping from the comfort of their homes.”

Through this partnership, ENOC will expand its digital presence by listing its product portfolio on Amazon.ae, allowing customers to purchase ENOC products online for the first time.