7-Eleven launches new 7-Select Soda in the U.S.

The drink is available in 20-ounce bottles in three flavors: Cola Classic, Orange Soda and Lemon-Lime Twist.

7-Eleven, Inc. has introduced 7-Select Soda, a new line of private-brand carbonated drinks now available at participating 7-Eleven, Speedway and Stripes stores nationwide. The launch adds a value-priced soda option to the retailer's growing private-label beverage portfolio.

The range includes three flavors: Cola Classic, a traditional cola aimed at long-time fans of the category; Orange Soda, described as a bright and citrusy option; and Lemon-Lime Twist, a caffeine-free blend of lemon and lime. Each 20-ounce bottle is priced at $1.99 and comes with a resealable cap for on-the-go convenience.

"7-Select Soda reflects what the 7-Select brand stands for: variety, dependable quality and value," said Nikki Boyers, Vice President of Private Brands, Emerging Brands & 7 Ventures. "This new offering is the latest example of how 7-Select keeps evolving, introducing new flavors and products that exceed expectations for what convenience should taste like."

The launch is the latest addition to 7-Select's beverage lineup, which the company continues to expand with new flavors and formats. 7-Eleven, Inc., based in Irving, Texas, operates, franchises and licenses more than 12,000 stores across the U.S. and Canada.