Argentina: AXION Energy unveils new loyalty program
The program will be available sometime during the middle of the year and it will focus on bringing its customers a premium experience at their stations and Spot! stores.
AXION Energy gathered all its operators in Buenos Aires in an event in which the company updated its strategy and made important announcements for its upcoming launches. Among them was the launch of "ON", the new loyalty program which is expected to go live in the middle of the year.
According to an article published in the local news site Surtidores, the platform will consist of a system of rewards linked to purchases at the stations.
"Our goal is to be premium and we want our customer's entire experience to be premium. We are focused on what the customer expects from us throughout the country. We read their comments, we are attentive to their needs and we improve what they ask for, that's why this program will really be a differential," said Sandra Yachelini, Axion Energy's Commercial Vice President, during the event, according to the media.
“ON" is expected to be launched by mid-year, more details will be revealed as time progresses.
During the event the company also reviewed its store strategy together with its operators. AXION seeks to transform the role of its Spot! stores for them to become a core business, so it presented several initiatives and innovation proposals to make them a differential in its stations.
In addition, new programs for operators were presented alongside the reintroduction of safety and customer service standards for the entire network.
