Astron Energy celebrates 300-station rebrand milestone
The company has opened a new site in the city of Pietermaritzburg as part of its plans to rebrand 400 locations by the end of 2024.
Astron Energy has marked the rebrand of its 300th service station with the opening of its latest site located in the city of Pietermaritzburg.
This inauguration is part of the company’s plans to rebrand 400 stations before the end of 2024. This will almost mark the halfway point in the mammoth task of rebranding its entire Caltex network across South Africa.
The company celebrated the milestone with a day of festivities in the local community, including prize giveaways.
“We are the new kid on the block in terms of our brand but our heritage in South Africa stretches back over a century. We are the new brand that people can trust for service excellence, quality and innovation in the retail space,” said Farouk Farista, General Manager for Retail Sales and Marketing at Astron Energy.
Astron Energy manages a retail network of over 800 sites across South Africa, making it the second largest network in the country.
