EG America names Whitney Johnson as Senior VP of Marketing
She has played a pivotal role in shaping EG America's marketing strategy since joining the company in June 2024.
EG America has appointed Whitney Johnson as its new senior vice president of marketing, reinforcing its focus on digital commerce, loyalty, and customer engagement.
In this role, Johnson will oversee loyalty, digital commerce, retail media, advertising, and social media, in addition to managing the company's tobacco business, guest services, and other key support functions. She has played a pivotal role in shaping EG America's marketing strategy since joining the company in June 2024.
Over the past several months, Johnson has led the revamp of EG America’s loyalty program and spearheaded new go-to-market strategies. She has also been instrumental in forging external partnerships, launching new revenue streams, and building a team to support the company’s rapid expansion in the digital and retail space.
“Whitney has made a tremendous impact in a short period, driving significant enhancements across our business. Her expertise, strategic vision, and leadership are helping us accelerate growth in innovative ways,” said John Carey, President and CEO of EG America.
Before joining EG America, Johnson founded Capstone Growth Advisors, a consultancy specializing in consumer-packaged goods (CPG), e-commerce, and retail. She previously led grocery merchandising and category management at GoBrands and held senior positions at Murphy Oil and Sunoco, focusing on merchandising strategy, loyalty, and category management.
EG America, a subsidiary of U.K.-based EG Group, operates over 1,600 convenience stores and fuel retail locations across 31 states under banners including Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Sprint, Tom Thumb, and Turkey Hill.
