Shell Card Lite joins Bunnings rewards program for business customers
New fuel discount offering targets tradies and SMEs through the PowerPass Pro Rewards loyalty platform launching across Australia.
Shell has launched Shell Card Lite, a new fuel savings product that will be offered exclusively to Bunnings business customers through the retailer’s new PowerPass Pro Rewards program in Australia.
The initiative is designed to provide fuel-related benefits to small and medium-sized businesses (SMEs), sole traders and tradies, helping them manage one of their largest day-to-day operating expenses.
Available to eligible PowerPass Pro Rewards members, Shell Card Lite will provide discounted fuel at participating locations, allowing businesses to reduce fuel costs while continuing to use their preferred payment method. The product also includes no card fees and offers Flybuys points on fuel purchases.
The partnership is intended to support mobile businesses that rely on regular travel between worksites, suppliers and customers.
“Small businesses and tradies are constantly balancing time, cost and convenience,” said Aurore Blake, Partnerships Manager at Shell Card. “Whether they are driving between job sites, picking up materials or managing a growing team, fuel is a critical part of keeping their business moving.”
The fuel offering forms part of Bunnings’ new PowerPass Pro Rewards program, designed to provide eligible trade and business customers with spend-based rewards, partner offers and business-focused benefits that increase as members progress through the program.
