USA: Gulf to evolve digital program through new partnership
The oil company plans to enhance its digital loyalty and payments program through a new partnership by implementing data-centered technology.
Gulf Oil will take its loyalty and payments program to the next level through a new partnership. The oil company has partnered with software firm Stuzo to deploy its Open Commerce platform to power its new digital strategy.
This new development signifies a new step in the evolution of the company’s payment app, Gulf Pay. In 2017, the brand launched roll-back fuel discounts at the pump through the platform and now intends to evolve the program by implementing Stuzo’s technology.
"To meet the ever-changing needs of our consumers, we selected Stuzo to help bring our vision for a seamless and personalised loyalty journey to life. This next evolution of Gulf Pay empowers our distributors and dealers to personalise the consumer experience – at the pump and in store – and to profitably drive loyalty," said Nikki Fales, Vice President of Marketing & Payments for Gulf.
The new program, which is set to launch sometime in 2022, will utilise Stuzo's Wallet Steering System to personalise Gulf's fuel offers and payments program capabilities, delivering more reasons for consumers to remain engaged and providing additional insights and revenue for its network of branded distributors and dealers.
Gulf will be utilising Stuzo's suite of products to build and scale an program that delivers measurable business outcomes to its portfolio of retailers.
