Virši expands reach via new opening in Latvia
As its tenth service station in 2024, the retailer has established a new outlet in Riga through a €1.3 million investment.
Latvian fuel retailer Virši has opened its tenth service station for 2024, with the latest expansion of its reach in the city of Riga.
The modern, full-service facility, Virši Valdeķi, has been developed thanks to an investment of €1.3 million to improve a 1020 m² area, aiming to provide maximum convenience and top-level services for customers. A 37 m² store with a diverse selection of beverages, snacks and automotive goods has also been established alongside fueling options, including 95 and 98-grade petrol and diesel fuel.
“As the year draws to a close, we are pleased to open the tenth new retail location of this year, demonstrating our commitment to continuous growth and development. The new service station on Valdeķu Street was a particularly challenging project for the Company, as it was built in a very limited area in terms of size. Nevertheless, we are satisfied with the result and confident that our customers will appreciate it, especially due to its excellent location,” said Jānis Vība, Chairman of the Management Board of Virši.
This new location marks a significant step in the development of the Virši brand, as it further strengthens the company’s position in the capital city and as its 85th retail location in its entire network.
