Warrenton Oil Company launches car wash subscription program
The operator of the FastLane convenience stores will cater to both cars and trucks through its new service at 18 locations.
Missouri-based Warrenton Oil Company, operator of the FastLane convenience store brand, has launched an app-based car and truck wash subscription program.
The company has partnered with Liquid Barcodes to offer customers a subscription option for monthly washing to deliver a frictionless and contactless solution for customers. Warrenton currently operates 17 car wash locations and one FastLane Truck Wash location.
Customers can subscribe to the subscription program through the existing FastLane app and select from several packages. In addition, the FastLane Truck Wash offers truckers, campers, fleets and more the convenience of an automatic wash for their vehicle that typically would not fit in a standard automatic car wash.
Launched recently, the firm wants to leverage these programs as revenue drivers for convenience stores and service stations. This new solution aims to make the process as convenient and cost-effective for customers as possible as well as increasing traffic and drive in-store sales.
