WashTec and Präg drive digital transformation in car wash services
Partnership brings app-based booking, subscriptions, and greater convenience to customers across Germany.
WashTec and the Präg Group are working together to modernize car wash services across Germany, as both companies have partnered to enhance customer convenience while improving operational efficiency.
Präg, one of Germany’s largest medium-sized petrol station companies with 107 sites, has already introduced app-based car wash booking at around 30 locations via the ryd app. “The feedback has been consistently positive. Users find the wash more convenient and modern,” said Johannes Riedel, Area Sales Manager at Präg.
The company is also a partner in WashTec’s WashNow digital marketplace, a platform that transfers the subscription and flat-rate models familiar from other industries into the car wash sector. It offers booking, flexibility, and improved customer experiences.
“Our WashNow service can be seamlessly integrated into platforms, apps, and even the infotainment systems of vehicle manufacturers,” explained Stefan Leuschner, Head of Key Account DACH at WashTec. “This enables us to meet both the operators’ desire for efficient processes and the customers’ need for greater convenience.”
Together, WashTec and Präg are positioning digital infrastructure as the foundation for the car wash of the future, aligning customer expectations with operator benefits in an increasingly connected mobility landscape.
