Oatly partners with Aral to launch Oat Drink across its network
The non-dairy drink will be available across over 1,000 Aral sites in Germany for to increase options at coffee machines.
Oatly Group has launched its Oatly Barista edition in 1,250 Aral owned sites, as part of a new cooperation between the two companies. Aral is Germany’s largest petrol station network with around 2,400 retail sites in Germany.
Aral will support Oatly’s mission to convert new consumers from dairy to plant-based beginning behind the coffee counter.
"With the Oatly Barista Edition, we will cater to the ever-growing number of our customers who prefer plant-based options, whether that’s for taste, environmental or health reasons – and at no extra charge in beverages,” said Marvin Scharff, Food Service Category Manager at Aral.
Oatly pioneered the oat drink category and the wave of consumer adoption that has taken place across Germany since first launching in the country in 2018.
“This launch is an important step in our efforts to make Oatly a bigger part of Germans’ everyday lives at no extra charge, benefiting the health of the planet and our future,” said Helge Weitz, Oatly’s General Manager, DACH.
Aral has been bp's German retail site brand since 2002. More and more sites are being equipped with REWE To Go stores, offering customers a large and high-quality range of fresh snacks and hot meals.
