The Gas Spot launches G Club loyalty program and app

The woman-led convenience brand lets customers sign up with a phone number and earn rewards on fuel and in-store purchases, with drink clubs and mobile food ordering.

The Gas Spot has launched The G Club, a loyalty program and mobile app now available for customers to join with just a phone number, at the pump or in store. Users can earn rewards on fuel and in-store purchases that can be redeemed for discounts.

New members receive welcome offers, while all customers get personalized deals based on what they buy. The app also features digital drink clubs that reward customers for their favorite beverages, and lets them order food ahead. Rewards and offers work the same way in the app, at the pump and at the register. The program was developed with Convenience & Energy Advisors (CEA) and runs on Velocity Logic Group’s Loyalty Cloud platform.

“We want to be a reliable partner in our customers’ daily lives, and The G Club takes that from our stores to their phones,” said Tiffany Fraley, CEO of The Gas Spot. “With VLG, we can thank our regulars, welcome new customers and give everyone more reasons to stop in.”

Known for its bold “G” branding and fresh food, The Gas Spot operates stores in Davenport and Cedar Rapids, Iowa, in rural areas around Kansas City, Missouri, and across Arkansas and Texas.