The Wills Group opens new Dash In store

Located in Indian Head, the company has expanded the reach of its reimagined convenience concept.

The Wills Group has announced the opening of a new Dash In store located in Indian Head, Maryland.

The new site represents the latest evolution in the brand’s reimagined convenience concept focused on fresh, quality food. Following the launch of the company’s first next generation concept store last year, this new development has an emphasis on elevated guest experiences and community engagement.

Spanning over 440 m2, the new location boasts multiple fueling stations and features an all-new In-Bay Automatic Splash In ECO Car Wash with both air & vacuum services available.

“This new Dash In location is a step forward in our mission to redefine what a convenience store can be, blending top-notch service, quality food, and community engagement,” said Julian B. Wills, President and CEO of the Wills Group.

Inside, guests will find modern branding with an open kitchen focused on fresh-food, a craft beverage wall, and a store with open sightlines stocked with everyday conveniences. 

The new Dash In signature menu includes “Made for You and Fresh to Go” options, from specialty burgers and homemade chips to oven-fresh goods, all prepared in-house. A self-serve beverage wall completes the dining experience with bean-to-cup coffee and an automated shake and smoothie machine.