7-Eleven Australia Embrace Digital LED Screen Technology from LED Media Pty Ltd.
Advertorial
In 2010 when 7-Eleven had nearly 300 new sites to convert MetroSigns was the sign manufacturer chosen to supply and install their pylons signs.
These signs incorporated advertising panels and remotely controlled LED petrol price signs. During this process MetroSigns recognised there was an opportunity for 7-Eleven to tap into the fast developing technology of LED screens.
Working in conjunction with LED Media, who specialise in these exciting new products, MetroSigns posed the question to 7-Eleven; ‘why use static images, such as advertising panels, when digital screens can be built into these roadside pylon signs allowing advertisements/messages to be changed at the click of a button?”
In 2011 7-Eleven, seeing the potential of this option, contracted MetroSigns and LED Media to supply and install screens in two separate 13.5m pylon signs on one of Melbourne’s busiest freeways, the Western Ring Road, Ardeer. The signs were installed in December and 7-Eleven have already been able to see the results.
These screens are outdoor SMD full colour P16 (pitch), measuring 4.9m high x 2.56m wide. Screens of this pitch have an optimal viewing distance of anywhere between 20m-130m - ideal for these particular locations due to the traffic flow and distance of the signs from the road. The signs have a fully enclosed stairwell to the top of the sign for service/maintenance (no lifting equipment required)!
At present the screens are running advertisements on a timer rotation, but full animation is available, with moving images possible (pending Council approval). LED Media currently provide the content management, done simply through a 3G modem that allows for off site image or video data transfer. This allows 7-Eleven to target their advertising throughout the day with easy time scheduling of different images or video.
LED Media strongly believe that with such prominent product advertising, sites/stores should be able to ‘sell’ the advertising space to their suppliers. When the benefits of LED screen advertising are measured and recognised this will surely become a win-win for both sites and advertisers!
Static signs soon become part of the landscape for passing traffic - changeable signs such as LED screens catch the eye and add a new level of excitement and interest to any advertising, event or venue, indoors or out.
Using the latest in digital LED technology, you can harness the most flexible dynamic display options available today, merging high quality images, video and customized messaging capability.
The possibilities are endless:
- Sporting Events and Scoreboards
- Retail Advertising and Displays
- Concerts and Outdoor Shows
- Billboards and Advertising
- Major Events and Exhibitions
- Nightclubs, Casinos and Other
- High-End Venues
- Financial and Banking
- Transport and Industrial
- In store product advertising
LED Media can add an extra dimension – ask us for a brochure or come and visit our showroom today!
