New Zealand: Z Energy to revamp 50 sites
Z is looking to create stores with easy, clear options for different consumer needs.
Z Energy is performing a roll out of revamped sites, with improved layout and design, across 50 stores in the next three years in New Zealand.
Starting in Waiouru last year, Z is looking to create stores with easy, clear options for different consumer needs, hoping to avoid crowds and bottlenecked queues, and treat its customers to space, choice, and speed.
Z’s General Manager of Retail, Andy Baird, says customer behaviour and habits have changed meaning Z needed to adapt too.
“It comes down to doing things faster and easier but with better quality. We really do want Z to be for everyone,” said Baird.
The new-look Z stores now feature screens for promotions as opposed to posters as they are easier to update, and with an eye to the future the new store layouts have the possibility to easily integrate self-checkout systems.
Z Relationship Manager Design & Build, Anna Lowe, says when Z’s branding took over from Shell in 2011, the stores were redesigned. That was a big change, but since then, we’ve outgrown those designs.
The distinctive Z orange is staying and being matched with classic contemporary tones of dark charcoal and off white. Signage is now bilingual in Māori and English, with an icon highlighting different areas.
