Smith Oil Company launches revamped app
Customers can now pay directly at the pump as well as benefit from an instant discount through price rollback.
Building on the success of Smith Oil’s current rewards program, the retailer has unveiled a new branded mobile app for customers to pay at the fuel pump. The company partnered with Liquid Barcodes to improve the service so that customers are able to pay via ACH debit with just a few taps on their smartphone and receive an instant discount through price rollback at the pump.
The platform has been integrated seamlessly with their current POS system. Customers simply drive into any of the company’s fueling stations, swipe to choose the fuel pump number in the app, link their bank account on their first visit in five steps to activate the pump, fuel up, and go.
In addition to a sizable fuel discount, the app offers customers the ability to refer a friend and includes a store locator with opening hours and a list of available services, as well as the ability to map to the nearest store.
“We strive to give our fuel and convenience customers a fast, easy, and enjoyable experience whenever they visit our stores. We want to be more than just a fuel provider to our customers. We sell time and convenience and by offering the opportunity to quickly fuel up, pay and be on their way, we are rewarding them with extra minutes in their day,” said Michelle Fluharty, Secretary/Treasurer at Smith Oil Company.
Smith Oil Company, headquartered in New Cumberland, West Virginia, operates twelve retail locations serving the Ohio Valley in both Ohio and WV.
