Smith Oil Company to launch loyalty app
The retailer has partnered with Liquid Barcodes to develop a platform to smooth customer experience at the c-store and pump on each location.
Smith Oil Company has announced the development of a loyalty platform based on its current rewards program. The retailer, which currently operates twelve sites throughout Ohio and West Virginia, will integrate rewards and a special fuel pay program on the soon-to-launch service.
The company has partnered with Liquid Barcodes to develop the mobile application, powered by C-StorePay, which allows consumers to conveniently pay for fuel using the app. Customers simply drive in, swipe to choose the fuel pump number in the app, link their bank account or other payment method to activate the pump on the first visit, fuel up and go.
“We strive to give our fuel and convenience customers a fast, easy, and enjoyable experience whenever they visit our stores. We want to be more than just a fuel provider to our customers; we sell time and convenience and by offering the opportunity to quickly fuel up, pay and be on their way, we will be rewarding them with extra minutes in their day,” said Michelle Fluharty, Secretary/Treasurer, Smith Oil Company.
Smith Oil has opted to accept ACH transactions on the app using C-StorePay to quickly authenticate bank account information in five steps that take less than a minute to complete and authenticate. Customers are also prompted with in–store offers in the same transaction, thus saving both time and money and deriving more from their visit to the location. In addition, the company relies on Verifone’s cloud-based point of sale (POS) and site management software solutions, which can be integrated into C-StorePay.
“We are really excited about this unique partnership with Verifone as this allows for a greater synergy between applications to deliver a truly convenient experience for both Verifone customers and end consumers. I am confident that many retailers using Verifone would like to take advantage of this fully integrated app solution,” added Saurabh Swarup, General Manager - North America for Liquid Barcodes.
Smith Oil Company was founded in 1969 by brothers Bernard and William Smith, with the goal to provide quality products and service at an affordable price. Since then, Smith Oil has grown to have twelve retail locations serving the entire Ohio Valley in both Ohio and West Virginia.
