Żabka Group opens first Froo stores in Romania
This new brand will enter the Romanian market maintaining the same values as its parent company.
The Żabka Group is launching a new chain of convenience stores in Romania with the opening of five Froo stores in Bucharest.
This is a new brand within the ecosystem of the firm, which currently owns a chain of over 10,000 Żabka stores in Poland. The company and Maczfit, a leading diet catering company, joined forces with DRIM Daniel Distributie in February of this year and took a majority stake in a leading FMCG distribution company in Romania to create this venture.
The name Froo refers to the DNA of the Polish brand from which it originated. Although the name of the chain is different in Poland and Romania, the branding and character of the brand have remained the same.
“Romania is a significant market in Central and Eastern Europe, with a population of over 19 million inhabitants, making it the second-largest consumer market in the region. The similar consumer profile to Poland and the growth prospects for the Romanian market made this direction a natural step in the expansion of the Żabka Group,” said Anna Grabowska, CEO of Zabka International.
Froo Romania Retail will be responsible for the development of the store chain throughout the country, aiming to support local entrepreneurship. The chain plans to open outlets ranging from 50 to 70 m2 across Romania.
