Canadian Tire introduces new subscription-based program
Triangle Select is a new annual fee-based initiative that complements its Triangle Rewards loyalty program and offers customers a chance to multiply rewards at any of the company’s outlets.
Canadian Tire Corporation announced the official launch of Triangle Select, its new annual fee-based subscription program that delivers an enhanced value proposition to customers.
As an enrichment to the existing Triangle Rewards program, members can earn CT Money even faster on all eligible purchases in-store at Canadian Tire, Mark's, Sport Chek, Sport Experts, Party City, L'Équipeur and more, thanks to stackable, bonus rewards. At a cost of $89+ tax a year, the program offers rich rewards, a welcome gift and more.
The launch of Triangle Select is another way the company is increasing customer engagement with its Triangle Rewards program, making earning and redeeming rewards easier than ever.
"In a year where customers are spending more purposefully, the Triangle Select program offers Canadians a new way to stretch their dollars and earn even more rewards on their everyday purchases. It's another way we're delivering on our Brand Purpose: We Are Here to Make Life in Canada Better," said Jason Blanchette, Senior Vice President of Loyalty and Customer Insights at Canadian Tire Corporation.
Millions of customers visit the Canadian Tire’s website and its 1,700 retail locations every year, with a store located within fifteen minutes of 90% of Canadians. The Triangle Rewards program had 11.3 million members at the end of 2022.
