Casino Group expands to Morocco with 210 new c-stores by 2035
Partnership with H&S Invest Holding to introduce Franprix and Monoprix brands.
Casino Group and Morocco-based H&S Invest Holding have signed an exclusive strategic partnership to open over 210 Franprix and Monoprix convenience stores across Morocco by 2035.
With the first openings planned for 2026, the collaboration marks a major move in Casino Group’s international franchising strategy, aimed at leveraging its brand portfolio and retail expertise in new markets. The expansion will introduce modern convenience formats to Morocco, focusing on fresh produce, local products, fast food, essential services, and digitally enhanced customer experiences.
“This partnership with H&S Invest Holding is fully in line with our strategy of expanding internationally through franchising. It illustrates our ability to leverage the strength of our brands, our logistics know-how and our expertise in convenience retailing in a market as dynamic as Morocco,” said Philippe Palazzi, Chief Executive Officer of Casino Group.
For H&S Invest Holding, the deal supports the diversification of its retail division and is expected to generate more than 1,000 jobs by 2030. The rollout targets Morocco’s growing demand for quality and accessible retail options.
Executives from both companies hailed the partnership as a timely response to shifting consumer habits and a boost to Morocco’s evolving retail landscape.
