CITGO boosts loyalty program with new initiatives
The company seeks to evaluate enhancements, reward frequent and super premium fuel customers.
CITGO Petroleum Corporation is taking its Club CITGO Customer loyalty program to new heights with customer-facing enhancements and technology upgrades.
These upgrades are part of a special pilot test launching in Q3 in Illinois, Indiana, New York, North Carolina, Wisconsin and Virginia. Leveraging the Club CITGO app, the primary purpose of the pilot is to test different types of rewards to better serve customers and understand which are most well-received.
These include premier status savings, bonus rewards for super premium fuel purchases, and a combination of both initiatives.
"We want every trip to a CITGO station to be seamless, customized and rewarding. CITGO is focused on what our customers value most from their gas mobile app – discounts – while also providing a compelling user experience. Enhancing customer engagement and customer loyalty are top priorities for us this year," said Joey Low, Manager, Loyalty and Marketing Programs.
Existing facets of the program include Rollback Rewards, stacking rewards on Triple Tuesdays or Five cent Fridays, Welcome Reward offers and location-specific rewards on convenience store purchases.
CITGO Petroleum Corporation supplies a network of approximately 4,000 locally owned and independently operated branded retail outlets, all located east of the Rocky Mountains.
